This BA campaign (already from some years ago) is one of the coolest things I have seen with Open Data. On a huge screen on Piccadilly Circus in London, a boy stands up and points to an overflying plane only and only if it is a BA flight and it can be seen (i.e. there are no clouds). This ad is based on bringing together three data sources, all publicly available: GPS data, data about tracking planes and data about the weather. This work illustrates the power of open data when combined with creativity.
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